Wang Hong-we
Abstract
Considering of the current development of domestic mobile commerce, the paper analyzes the relationships among the various players in the mobile commerce value chain, and then explores the suitable business model of China mobile commerce through benchmarking the successful model in the field of global mobile commerce.
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Considering of the current development of domestic mobile commerce, the paper analyzes the relationships among the various players in the mobile commerce value chain, and then explores the suitable business model of China mobile commerce through benchmarking the successful model in the field of global mobile commerce.
Key concepts: Mobile commerce, Mobile business development, Benchmarking, Business, Business model, China, Value chain, Mobile payment