2015•Unpublished venueRequires access

Research on Electronic Commerce Value Chain and Business Model of Mobile

Ji Ru

Abstract

Mobile e-commerce is an emerging industry of mobile network environment, this paper analyzes the structure, and the parties to the participants how mobile commerce value chain based on the same platform as the common user services and access to a total of competing in the mobile e-commerce transactions win. And analysis of mobile e-commerce business model, which provides a reference for innovative mobile e-commerce model.

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Available abstract

Key concepts: Mobile commerce, Mobile business development, Business model, Business, Value chain, Value (mathematics), Ubiquitous commerce, Mobile payment