2004•Unpublished venueRequires access

Capital Management of the Broadcasting and TV Media: Difficulties and Its Future

Feng Yu-fei

Abstract

Through study the difficulties met by the broadcasting and TV media in the course of development, this paper analyzes the macro development of the broadcasting and TV media. The paper holds that if the reform is gradually carried out in the frame of market, the broadcasting and TV media will enjoy a rapid and healthy development.

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Available abstract

Key concepts: Broadcasting (networking), Frame (networking), Advertising, Capital (architecture), Telecommunications, Business, Commercial broadcasting, Political science