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2018•Media business and innovationOpen access

TV Film Financing in the Era of “Connected TV”: How Do “Legacy” Broadcasters Respond to Market Changes?

Sven-Ove Horst, Paul Clemens Murschetz, David N. Brennan, Mike Friedrichsen

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Key concepts: Broadcasting (networking), Entertainment, Convergence (economics), Public broadcasting, Business, Broadband, Advertising, Entertainment industry

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TV Film Financing in the Era of “Connected TV”: How Do “Legacy” Broadcasters Respond to Market Changes? — Research Paper | ScholarLens