Clothing Brand Marketing Strategies Pertinent to Post-80s Generation

The post-80s generation,a youngsters' group which has received great concern in recent years,has become the new consumer group who is most welcomed and valued by commercial businesses.Based on an analysis on the disposition,clothing consuming psychology and behaviors of the post-80s growing up in the urban cities,this paper explores the clothing brand marketing strategies pertinent to them,which involve image building,product development,distribution and promotion.It is a theoretical reference for the healthy and fast development of clothing industry in China.