On the promotion of Women’s Clothing Brand based on C2C Mode

With the popularity of global internet as well as rapid development of China’s clothing industry in recent years,more and more women are going to choose women’s clothing brands online in the e-commerce industry rising environment.First,based on the development status and its C2C mode connotation,the promotion of women’s clothing brand is analyzed by using C2C model.Secondly,in view of current status of online women’s clothing market,some kinds of competition,such as information does not match with the quality of women’s brands,credit evaluation system is not perfect,the environment of brand promotion market is poor,the third-party’s payment encounter problems,the promotion lacks driving force,are going to summarized during the process of ladies clothing brand promotion.Finally,according to above problems,some new market devices,such as using practical publicity,building its competitiveness as well as sound credit evaluation system,improving market supervision mechanism,accelerating the reform of the third-party payment platform,creating women’s branding model,are provided in order to get rich suggestions for the brand promotion of women’s clothing brands.