Consumption demand of urban forest tourist based on the professional differentiation: taking Shanghai City for example

The constructions of urban forest parks not only promote the forest recreation to become popular rapidly, but also widen the urban outdoor recreation space. In view of the occupational differentiation of urban residents and by means of the marketing sampling and data statistics, this article takes Shanghai City for example and reveals the differences and rules of the motives, channels for getting information, transportation, travel partners, selecting recreational product and satisfaction of urban forest tourists, aiming at giving some references to the moderate development and effective protection of urban forest recreation space. The results show that the Shanghai residents’ demands for the forest recreation are convergent and different. So, setting recreational activities and providing services of urban forest recreation should be oriented on the tourists’ demands.