Investigation on Tourist Satisfaction in Xining City and Improvement Suggestions

[Objective] To scientifically and objectively understand and grasp of the status quo and problems of tourist satisfaction in Xining,explore influencing factors on tourist satisfaction,further standardize the tourism market order,perfect the tourism public services,improve the quality of tourism services. [Method]25 questions were designed from 3 aspects of tourism related industries,tourism environment,tourism public services,data were obtained through questioniare investigation,and tourists satisfaction was calculated with formula. [Result]The satisfaction degree of tourism related industries and various service elements almost are below 75,satisfaction degree of tourism environment and tourism public service is about 76. [Conclusion] Xining City should understand tourist satisfaction degree work from concept and consciousness ofbig tourism; further play the leading role of the government,improve the satisfaction of tourists; based on the city tourism development strategy,enhance food,live,travel,shopping,entertainment and other aspects of supporting facilities and services; establish a good price monitoring mechanism to improve tourists satisfaction degree on price.