2014Journal of Changsha UniversityRequires access

Study on the Strategies of Improving Rural Tourism Service Quality Based on Tourist Satisfaction

Cai Xue-ji

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Abstract

Through the investigation of the landscape,infrastructure,management services and other aspects of tourist satisfaction for the rural tourism in Suzhou,the article discovers that the tourist satisfaction level is not high in general,and thus puts forward corresponding countermeasures and suggestions.

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What this paper is about

Through the investigation of the landscape,infrastructure,management services and other aspects of tourist satisfaction for the rural tourism in Suzhou,the article discovers that the tourist satisfaction level is not high in general,and thus puts forward corresponding countermeasures and suggestions.

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Available abstract

Through the investigation of the landscape,infrastructure,management services and other aspects of tourist satisfaction for the rural tourism in Suzhou,the article discovers that the tourist satisfaction level is not high in general,and thus puts forward corresponding countermeasures and suggestions.

Key concepts: Tourism, Service quality, Business, Rural tourism, Marketing, Service (business), Customer satisfaction, Quality (philosophy)

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