THE ANALYSIS OF THE PROBLEMS AND COUNTERMEASURES IN RURAL TOURISM IN YUNNAN PROVINCE

Yunnan Province is a multinational frontier mountainous area. The village population occupies 73.4%. Therefore, Yunnan Province has potential advantage of developing village tourism. Based on field inspecting, literature researching and comprehensive analyzing from many aspects, such as the feature of village tourism resources and problems of development, we can conclude that Yunnan Province has a host of resource advantages, for example harmonious village tourism sight, unique village human sight and diverse village cultures. However, there are a number of problems in development: village tourism is decentralized and it has small scale, poor management and onefold product. In addition, the whole circumstance of tourism is not good and the culture of minority is vanishing. Thus, it is essential to think about unite and unisonous development of village tourism. With the government instruction, we should support tremendous exploitation, continue to complete regulation system, deepen products for village tourism, stand out nationality culture, climate, and ecological traits, enhance quality of operator and build a benign environment for village tourism.