Private and Public University Students' Consumer Attitudes Investigation

Private college students generally have good family situation,making their financial management concepts and consumer attitudes different from public universities students,which gave birth to the different consumer psychology and consumer behavior.To compare the private universities and public universities student consumer attitudes differences,guide and educate students to establish a correct concept of consumption,establish thrift,scientific and rational consumer awareness,rational consumption,hereby launched Yanjiao regional private and public university students' consumer attitudes survey.