2009•Economic Research GuideRequires access

Analysis and Suggestions of College Students Consumption survey

Guo Xiao-li

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Abstract

College students have special consumer psychology as a more specific consumer group. Analyze the consumption level, consumption structure, consumer behavior and consumer psychology in three aspects, we can get a clearer understanding. In this situation, it's very necessary to guide college students' rational consumption from family, society, school and college students.

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What this paper is about

College students have special consumer psychology as a more specific consumer group. Analyze the consumption level, consumption structure, consumer behavior and consumer psychology in three aspects, we can get a clearer understanding. In this situation, it's very necessary to guide college students' rational consumption from family, society, school and college students.

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Available abstract

College students have special consumer psychology as a more specific consumer group. Analyze the consumption level, consumption structure, consumer behavior and consumer psychology in three aspects, we can get a clearer understanding. In this situation, it's very necessary to guide college students' rational consumption from family, society, school and college students.

Key concepts: Consumption (sociology), Consumer behaviour, Psychology, Marketing, Social psychology, Sociology, Social science, Business

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