2013•Unpublished venueRequires access
Research on the Purpose and Strategies of Advertising Translation
Weijun Su
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Abstract
An advertisement should be placed when a commodity or service is to be introduced into international markets. Inevitably it involves advertising translation for its cross-cultural advertisement in different regions of the world. The thesis, according to the purpose of advertising translation, is to explore some common translation strategies through researching on the headlines and slogans of advertisements.