2005•Training and ResearchRequires access
A Brief Study on Transtation of Advertising Language
Yunyan Zhang
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Abstract
With the increasing importance of advertisement in today’s world, an advertisement once brought from a foreign country must be adequately translated and it must also be adjusted to the target culture. this essay tries to study the language of advertisements and to single out the translation difficulties of printed magazine advertisements, then to present an introduction to strategies for better advertising translation.