2014Unpublished venueRequires access

Publicity Ecological Condition on the Profound Changes in the Media Landscape

Zhao Guo-zhe

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Abstract

In Omnimedia era, the publicity's initiation, propagation, influence, guidance and monitor take a new state. So, it is necessary to continue to study new media and track changes transferring from thefirst placementto thesecond placement, from theaudience viewtousers view, from thefearing of new mediatousing new media. Completely present the things as they are. It is better to race against time to achieve goals to guide public opinion.

About this research paper

What this paper is about

In Omnimedia era, the publicity's initiation, propagation, influence, guidance and monitor take a new state. So, it is necessary to continue to study new media and track changes transferring from thefirst placementto thesecond placement, from theaudience viewtousers view, from thefearing of new mediatousing new media. Completely present the things as they are. It is better to race against time to achieve goals to guide public opinion.

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Method / approach

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Available abstract

In Omnimedia era, the publicity's initiation, propagation, influence, guidance and monitor take a new state. So, it is necessary to continue to study new media and track changes transferring from thefirst placementto thesecond placement, from theaudience viewtousers view, from thefearing of new mediatousing new media. Completely present the things as they are. It is better to race against time to achieve goals to guide public opinion.

Key concepts: Publicity, Public opinion, Race (biology), State (computer science), Public relations, Political science, Advertising, Business

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