Mixed Reality: Future Media of Advertising

The birth of the internet has brought many changes in this world, especially the media, more precisely social media that has connected one person to another without any border. Humans increasingly interact with social media until social media is no longer just a medium to deliver messages but has turned into a way of life. This change provides good news for the advertising sector because of its effectiveness and strength to build valuable relationships between brands and consumers. Apart from all the social media greatness, it certainly has limitations; sense, affection, cognition. This limitation is overcome by the emergence of the media that is currently developing: Mixed Reality, and is predicted to become a media that changes the world in the future. This paper aims to analyze this new media as the latest advertising media by case study and reviewing libraries of people who are experts in the fields of marketing, technology, media, and advertising. Mixed Reality is basically the same as other media as “ an answer to human questions about how to help one another ”. How this media works will affect how advertising will adapt to continue to present something new. This media is still immature and sooner or later will overcome social media limitations.