Strategic Design About the Deep Tourist Development of Sanming City in Fujian

In recent years,Sanming City's tourist develops quickly.However,there are many problems in the tourist exploitation.The tourist developing potentiality does not bring into play completely.Under the big background of building economic zone in the West Channel Bank and the tourist cooperation between Taiwan and Fujian Province,the study of the deep tourist development is significant for Sanming City.Firstly,the paper expounds the connotation of deep tourist development and analyzes the problems of the customer resource marketing,tourist product,subject image,tourist service,managing system;secondly,the paper suggests that the deep tourist development should have the new ideas of industrial tourist resource,integrated tourist industry,deep cultural tourist,experience sightseeing tourist,socializedholiday tourist,innovative tourist project.At the same time,it insists on sanning strategy,environment strategy,high-end strategy,blue sea strategy,home strategy,innovative strategy.At last,the paper builds the resource pattern,product pattern,industrial pattern,marketing pattern,management pattern and controlling pattern.