STUDY ON THE DEVELOPMENT AND STRATEGY OF OLD AND MIDDLE-AGED PEOPLE CLOTHING MARKET

At present, it is difficult for old and middle-aged people to buy clothing and for garment company to sell clothing in domestic garment market. In view of the existing problems, the developing potentiality of old and middle-aged people clothing market is analyzed from Chinese population developing trend and the economic condition of old and middle-aged people in China, the garment consuming character of old and middle-aged people is researched from the influencing factors of consuming psychology. Last, the suggestions are proposed that technical and marketing innovation should be enhanced and traditional ideas should be altered in the future.