2003•Journal of Sichuan Teachers CollegeRequires access
WTO & CHINESE TV SPREADING INDUSTRY
Jian Song
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Abstract
After the entry into WTO, the further-opening of the information technology industry, telecom industry and film-making industry will make great effect and impact on the development of Chinese TV industry. WTO will offer a short-cut for the Chinese TV industry to go into the world and,meanwhile,it will also offer greater opportunities of development in the aspects of commercial market percentage,media costs and media structure. Faced with the challenges from WTO, the Chinese TV industry will carry out the further reforms in the aspects of renewal of our idea, and the system and the adjustment of reforming strategy and the training of qualified people.quicken the changes and integration of Chinese TV industry system,promote the ordering competition and the development of Chinese TV industry.