Research on the innovation of rural finance product and service innovation in China based on the financial function view

The problem of China's rural financial development is long-standing inefficiency support to rural economic development.That is lack of effective supply mainly for rural financial institutions and rural financial products and services.This paper research on innovation mechanism of financial functional view perspective of the rural financial products and services and direction based on the financial functional perspective in the situation to establish of multi-level,diverse and wide coverage,and competitive structure of the rural financial service system.