ScholarLens Back to search
2020•Unpublished venueOpen access

The Influence of Consumer Psychology on Consumer Finance for College Students–Based on the Survey in Yunnan Province

Yili Hu, Ye Chen, Xiaoyu Chen

Open full text 0 citations

Abstract

This paper discusses the factors that hinder the rational, healthy and sustainable development of consumer finance in college students from the chaos of "campus loan".From the optimization and improvement of these factors, the solution measures are put forward.This paper finds that the shaping of college students' consumption psychology has a direct impact on the development of college students' consumer finance.

Open-access reader

About this research paper

What this paper is about

This paper discusses the factors that hinder the rational, healthy and sustainable development of consumer finance in college students from the chaos of "campus loan".From the optimization and improvement of these factors, the solution measures are put forward.This paper finds that the shaping of college students' consumption psychology has a direct impact on the development of college students' consumer finance.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

This paper discusses the factors that hinder the rational, healthy and sustainable development of consumer finance in college students from the chaos of "campus loan".From the optimization and improvement of these factors, the solution measures are put forward.This paper finds that the shaping of college students' consumption psychology has a direct impact on the development of college students' consumer finance.

Key concepts: Psychology, Marketing, Business, Computer science

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
The Influence of Consumer Psychology on Consumer Finance for College Students–Based on the Survey in Yunnan Province — Research Paper | ScholarLens