2003•World ShippingRequires access

Competitive Strategies of Shipping Enterprises

Yang Li-mei

Abstract

This paper mainly expounds competitive situations of shipping market presented in 21century; and the technology/talent, knowledge/information, service/quality have already become the core of marketing competition. Shipping enterprises of our country should recognize the new competitive situations, and timely draw up the new competitive strategies according to their own actual situations, and enhance their competitiveness.

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Available abstract

Key concepts: Business, Competition (biology), Competitive advantage, Quality (philosophy), Core (optical fiber), Industrial organization, Service (business), Marketing