2014Journal of Xi'an Shiyou UniversityRequires access

Study on Strategies of Public Signs Translation from the Perspective of Translation Aesthetics

LI Ai-hu

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Abstract

With the rapid development of tourism industry in China,the translation of public signs has become one important research field,and its translation quality will directly influence China's international image.On the theoretical basis of translation aesthetics,this paper aims to put forward some main strategies of public signs translation through the analysis of its current translation situation and its aesthetic features.

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What this paper is about

With the rapid development of tourism industry in China,the translation of public signs has become one important research field,and its translation quality will directly influence China's international image.On the theoretical basis of translation aesthetics,this paper aims to put forward some main strategies of public signs translation through the analysis of its current translation situation and its aesthetic features.

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Available abstract

With the rapid development of tourism industry in China,the translation of public signs has become one important research field,and its translation quality will directly influence China's international image.On the theoretical basis of translation aesthetics,this paper aims to put forward some main strategies of public signs translation through the analysis of its current translation situation and its aesthetic features.

Key concepts: Perspective (graphical), China, Tourism, Translation (biology), Aesthetics, Quality (philosophy), Translation studies, Sociology

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