2011•Journal of China University of Mining & Technology(Social Science)Requires access
The Rise of Sign Value:Jean Baudrillard's Critique of Political Economics of Sign in Consumer Society
Wen Xiao-chun
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Abstract
Jean Baudrillard revealed uniquely the secrets of political economics in contemporary consumer society that the use value has already died and been replaced by the production logic of sign value.He has also established a general theoretical model for the production logic.His rejection and rebellion to Marxist political economics as well as to historical materialism is just based on this.How to understand the validity of his theory,and how to respond to the rejection and rebellion that come from post-Marxism? Thus we have to face and respond to Baudrillard's critique of sign of political economics in consumer society.