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Talking about the Case Teaching in Marketing Course

Wang Chun-xia

Abstract

Starting from the superiorities of the case teaching,this paper analyzes the problems existing in the process of the case teaching of marketing course,and advances some suggestions on implementing the case teaching in marketing course from the teaching subjects,the teaching objects,the teaching contents and the organization of the teaching process.

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Available abstract

Key concepts: Course (navigation), Case teaching, Process (computing), Teaching method, Teaching and learning center, Mathematics education, Computer science, Marketing