2006•Journal of Guilin University of Electronic TechnologyRequires access

Application of case study in the teaching of the course of marketing

Yi Yang

Abstract

Case study is proposed in this paper as a teaching approach for the teaching of the course of marketing.We have carried out a lot of trials in case teaching practice and proposed some suggestions for the application of case study in teaching the subject of marketing,which may have implications for the innovation of the teaching of management courses and the training of marketing talents.

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Available abstract

Key concepts: Course (navigation), Case teaching, Teaching method, Subject (documents), Marketing management, Marketing, Marketing science, Computer science