2011•Journal of Shangqiu Vocational and Technical CollegeRequires access
The Analysis of Market Segmentation and Target Market Selection
Jun Liu
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Abstract
Faced with different needs and desires of consumers,any product market is always made up of different needs of customers.When a business enterprise goes into the market to commence business,it is often difficult to meet all the needs of customers of the market,may only meet the needs of some customers on the market,any enterprise's products on the market can not meet the needs of all customers.Therefore,companies should not attack in the market,but base on their own operating conditions and strength,choose the most attractive,and the company can furnish some of the most effective services market.So,it requires us to make market segmentation,target market selection effectively.Therefore,enterprises must pay special attention to market segmentation and target market selection.