Market Segmentation in the Age of Diversity: A Necessity of Marketers

Marketing is communications between the company and the market to make customers interested in the products or services. It supports sales efforts and the starting point of marketing is the target market. Because one product or service cannot satisfy everybody's needs, a company needs to segment the available markets, and target a specific segment which its product really suits. It means market segmentation is very important nowadays. Companies can not survive without segregation of the market. The present paper discussed about the need of market segmentation and how the market can be segmented. Key words: marketing, Marker Segmentation, Necessity