On Enterprise Markeing's Rethinking

the appearance of new economy has great effects on the global economic development. In the new economy era, Chinese enterprises are facing the problems such as how to adapt to the new situation, how to be actively engaged in marketing activities and benefit from be new economic changes. creating favorable conditions for the enterprise marketing by expediting the adjustment to the industry structure. offering necessary guarantee for the enterprise marketing ty forming and perfecting the market system. providing the new engine for the enterprise marketing through the promotion and innovation of the technology. having easy access to and a solid basis for the enterprise marketing ty the quick establishment of marketing net. promoting the management on the enterprise marketing and eatablishing the distribution net among the enterprises.