Change of Marketing Strategy of Enterprise Under New Economic Condition

Wi th the g lobalization of the economy,and the development of high technology,the life c ycle of the product is becoming shorter and the market competition is becoming h eated.The appearance of the new economic condition makes the marketing strategi es of an enterprise changed thoroughly from4PS to4CS in order to get the custo mers trust.It has forced enterprises to adapt to the change,shift and establi sh some new marketing concepts and methods,such as unity mar-keting,concept marketing,internet marketing,client relationship management,etc,to try to get the competition initiative.