Investigation on Current Condition of China Enterprise Sport Marketing and Marketing Strategy of 2008 Beijing Olympic Games

The holding of 2008 Beijing Olympic Games will bring the broad prospect for our sport marketing,our enterprises need to treasure this opportunity,renew the market idea,raise the sports market,positively participate in the sports marketing and using the sports grand occasion to develop the creativity the systematized sports marketing activity.Through the literature retrieval,official investigation data and individual social investigation,this paper finds out that the Chinese enterprise has broken the traditional marketing and an entertainment advertisement marketing series world pattern,in recent years,realizes the important status of sport marketing.Summary on several essential characteristics of enterprise which successfully implementing the sports marketing,the connection,the creativity and the endurance,and combining our enterprise current condition of sport marketing,the countermeasures of our enterprises taking in 2008 Beijing Olympic Games are put forward.