ScholarLens Back to search
2007•Bulletin of Sport Science & TechnologyRequires access

Exploration on Localization Sports Marketing Strategy

Wang Jin

Open publisher page 0 citations

Abstract

The rise of Chinese sports and holding right of 2008 Beijing Olympic Games provide local enterprises with great opportunities of sport marketing.Meanwhile,local enterprises' sport marketing theory is still in the exploratory phase.On the base of a great quantity of analysis on successful cases of sport marketing,three misunderstandings on sport marketing are pointed out and four important elements about successful sport marketing are summarized.The main purpose is to provide some references for local enterprises.

About this research paper

What this paper is about

The rise of Chinese sports and holding right of 2008 Beijing Olympic Games provide local enterprises with great opportunities of sport marketing.Meanwhile,local enterprises' sport marketing theory is still in the exploratory phase.On the base of a great quantity of analysis on successful cases of sport marketing,three misunderstandings on sport marketing are pointed out and four important elements about successful sport marketing are summarized.The main purpose is to provide some references for local enterprises.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The rise of Chinese sports and holding right of 2008 Beijing Olympic Games provide local enterprises with great opportunities of sport marketing.Meanwhile,local enterprises' sport marketing theory is still in the exploratory phase.On the base of a great quantity of analysis on successful cases of sport marketing,three misunderstandings on sport marketing are pointed out and four important elements about successful sport marketing are summarized.The main purpose is to provide some references for local enterprises.

Key concepts: Sports marketing, Beijing, Marketing, Business, Marketing strategy, Exploratory research, Advertising, Marketing management

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Exploration on Localization Sports Marketing Strategy — Research Paper | ScholarLens