On the Mode of Marketing Designing for China Telecom Group

With the breakthrough of the former China Telecom in monoply operation for long term in telecom field,China's Telecom Industry enters a new era from monopoly to gradual competition,from obturation to gradual openness.China's Telecom Group is confronted much pressure from domestic and overseas competition. At the same time,West Campaign and China's Entry WTO provide new challenges and chances.This paper analyzes China Telecom market by means of theoretical knowledge and method on marketing and management,explores the main strategies and tactics of market designing for China Telecom Group so as to be beneficial to the telecom companies in the market competition.