On Lack of Financial Institutions in Rural Areas and Countermeasures

Current supply and demand of financial market in rural areas of China are out of balance. There are two causes. One is that the operation cost of financial organizations in rural areas is very high. The other is that prices of financial products cannot reflect market, which leads to low efficiency of rural financial organizations. We should improve pricing of financial products in rural areas and take some measures to support rural loan so that rural market of financial products can be more prosperous.