Assessment of Total Economic Value of Preserving the Ecological Environment of Baotian Highway

The Contingent Valuation Method(CVM) is a direct interview a pproach that can be used to provide acceptable measures of the economic value of recreation opportunities as well as preservation of natural resources.This lat ter use is unique to contingent valuation.Contingent valuation methods use simu lated(hypothetical) markets to identify values similar to actual markets.In th is paper,the authors take it as a tool to assess the total economic value of pr otecting the ecological environment along the Baotian highway.Through the way o f Payment Card we designed 320 questionnaires to investigate the households' wi lling to pay for the project which about preserving the ecological environment a long the highway of Baotian.The results indicates that: during the period of bu ilding the Baotian highway,some measures should be taken to maintain the ecolog ical environment what it is 84.33% of the households would like to pay for the p rotection of the environment.Analysis of the payment card data shows that willi ngness to pay(WTP) for the project is 62.17RMB Yuan per household per year and the total economic value for preservation of the ecological environment along th e high way of Baotian is 5781756 RMB Yuan.