Contingent value assessment of protecting ecological environment along expressway

In order to provide more scientific evidences for the economic decision and policy framing of protecting the ecological environment of Qinling mountains along Xi aniaHanng zexpressway, this paper used Contingent Valuation Method(CVM) to investigate the households'willingness to pay(WTP) for the environment protection through the way of payment card,analyzed the correlativity between WTP and related social and econimic factors by linear multi-regression model. The results show that 79. 8% of the households along Xi aniaHan ng expressway would like to pay for the environment protection and the value of WTP in next 5 years is 138.18 RMB Yuan per household per annual, and the total economic value of protecting the ecological environment of Qinling mountains along Xi aniaHanzhong expressway is not l than 17 353 921 RMB Yuan; the households WTP has marked correlation with their education level, household s income and profession. 4 tabs, 1 fig, 6 refs.