The Evaluation and Research of Tourism Competitiveness between Cities——Taking Zhejiang as an Example

The tourism industry of Zhejiang province has developed early in the whole country,and gets much precious experiences in these years.However,the different cities in the province have extremely uneven levels of development.Based on the 2007 tourism statistics of Zhejiang Province,this paper selects a number of indicators to build up a city tourism competitiveness index system.And then the authors analyze and clarify 11 cities of Zhejiang Province using principal component analysis and hierarchical clustering method.Viewed from the results of classification,we can get four groups cities,highly developed tourism economy,developed tourism economy,developing tourism economy and underdeveloped tourism economy.In order to enhance the competitiveness of tourism in different groups,the province must have a reasonable position planning and a balanced regional development strategy.