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2000•Journal of Civil Aviation University of ChinaRequires access

Strategic Control on Airlines' Strategic Management

Juan Zhang

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Abstract

Strengthening strategic control is a major technique to accomplish airlines' strategic objectives. Traditional techniques begin with objective making, then come implementation and supervision, comparison between output and desired objectives through feedback, finally, correction of the system according to the deviation. Fundamentally, strategic control is to apply control theory to strategic management. This paper lays an emphasis on the characteristics of strategic management. It reveals the disadvantages of traditional techniques when applied to strategic management, and offers a feasible control technique.

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What this paper is about

Strengthening strategic control is a major technique to accomplish airlines' strategic objectives. Traditional techniques begin with objective making, then come implementation and supervision, comparison between output and desired objectives through feedback, finally, correction of the system according to the deviation. Fundamentally, strategic control is to apply control theory to strategic management. This paper lays an emphasis on the characteristics of strategic management. It reveals the disadvantages of traditional techniques when applied to strategic management, and offers a feasible control technique.

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Available abstract

Strengthening strategic control is a major technique to accomplish airlines' strategic objectives. Traditional techniques begin with objective making, then come implementation and supervision, comparison between output and desired objectives through feedback, finally, correction of the system according to the deviation. Fundamentally, strategic control is to apply control theory to strategic management. This paper lays an emphasis on the characteristics of strategic management. It reveals the disadvantages of traditional techniques when applied to strategic management, and offers a feasible control technique.

Key concepts: Strategic control, Strategic financial management, Strategic planning, Control (management), Strategic management, Strategic alignment, Process management, Strategic thinking

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