Strategic Adjust ment to Cultural Originality Industry of China Under Financial Crisis

International financial crisis influences China's cultural originality industry.in cultural consumption market,international cultural trade,and cultural investment and financing.Under the background of financial crisis,China must adjust its development strategies in cultural originality industry,and turn the crisis into opportumty.It may help cultural originality industry to become the first industry of expanding domestic demand and changing economic growth pattern by promoting cultural consumption,expanding cultural export,investing in infrastructure of cultural originality,increasing the momentum in training talented people,and upgrading the innovation level in science and technology.