Review of E-commerce negotiation models

E-commerce negotiation is one of the key issues in E-commerce.Some related researches on E-commerce negotiation are reviewed,including negotiation protocol models,negotiation strategy models and their corresponding solution algorithms.Firstly,the researches on three kinds of E-commerce negotiation protocol model are review,which concern three negotiation modes such as the negotiation mode supported by E-commerce provider,single-side negotiation mode supported by purchaser or supplier,and E-commerce third party-attended negotiation mode.And then,some negotiation strategy models such as the utility-based negotiation strategy model and the preference-based E-commerce negotiation strategy model are reviewed.Furthermore,the algorithms of negotiation models are Summarized.Finally,several future researches are put forwards.