2009•Journal of Hebei Institute of Physical EducationRequires access
The Market Positioning and Sports Industry Strategy at College
WU Zhao-hong
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Abstract
The writer made an analysis on the favorable circumstances of colleges and universities to develop sports industry,especially the advantages in talent training,facilities and venues,development potential,etc.It was pointed out that we should take the sports training as a foundation,undertake sport events as a leading and sports goods development and sale as a supplementary in order to develop the college sports industry.The paper pointed out the development strategy on the colleges sports industry:tapping comprehensive development patterns on the college sports industry,multi-college collaboration development,integrating the human resources,establishing sports league system and strengthening cooperation with enterprises.