The Countermeasures in Marketing Exploration of China's Sports Industry

To explore the state sports industry, the government should grasp its correct developing trend, emphasize sports market fostering and management, establish economic policy favorable for the development of sports industry, support the sports industry departments in finance and tax, and pay attention to the ranks construction. For the sports industry, it is necessary to promote the healthy development of sports competition and performing industry, prioritize the body building and entertainment industry, as well as sports lottery industry and sports manager system, perfect the management of palaestra, and explore sports intangible assets and sports products industry.