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2003•Learned Journal of Heilongjiang Financial CollegeRequires access

Strategy Analyses on Enterprise's Choice and Development of the Retail Trade of China

Gao Jing

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Abstract

China has already joined WTO; it means that China's enterprises will compete with many foreign enterprises in retailing market. The situation will bring traditional retail trade of China large challenge, as well as opportunity. If China's enterprises wants to develop and maintain long vitality, they must attach importance to strategy analyses on enterprise's choice and development of the retail trade. Only this way, will retailing enterprises set up correct invest and adjust position and raise ability.

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What this paper is about

China has already joined WTO; it means that China's enterprises will compete with many foreign enterprises in retailing market. The situation will bring traditional retail trade of China large challenge, as well as opportunity. If China's enterprises wants to develop and maintain long vitality, they must attach importance to strategy analyses on enterprise's choice and development of the retail trade. Only this way, will retailing enterprises set up correct invest and adjust position and raise ability.

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Available abstract

China has already joined WTO; it means that China's enterprises will compete with many foreign enterprises in retailing market. The situation will bring traditional retail trade of China large challenge, as well as opportunity. If China's enterprises wants to develop and maintain long vitality, they must attach importance to strategy analyses on enterprise's choice and development of the retail trade. Only this way, will retailing enterprises set up correct invest and adjust position and raise ability.

Key concepts: China, Business, Vitality, Position (finance), Retail trade, Commerce, Industrial organization, Marketing

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