2008•Shanxi nongye daxue xuebao. Ziran kexue banRequires access
Dealing with Cultural Factors in the English Translation of Advertisement
Lin Yi-yuan
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Abstract
Translation of advertisement is not only the phonetic,vocabulary and grammatical transformation between languages,but also the cultural transformation of advertisement words.In the process of English translation of advertisement,we should realize the cultural differences between China and the West and then deal with the cultural factors properly to make sure the translated text obtains the same promotion effect as that of the original.According to the basic criterion of translation of advertisement,the article mainly explains three usual ways to deal with the cultural factors in the English translation of advertisement,that is,omitted translation,transferred translation,replaced translation and combined translation of pronunciation and semantic meanings.