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2001•Journal of Wuhan University of Science and TechnologyRequires access

Culture and Advertisement Translation

Yin Yan

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Abstract

This paper sets out to analyse the theoretical relationship between culture and translation (especially the advertisement translation) . An effort is made to show how to translate the advertisement with its cultural connotation conveyed in the target language and how to make the translation acceptable in the target country. It has been shown that it is most worthwhile to take cultural factors into consideration in the process of the advertisement translation.

About this research paper

What this paper is about

This paper sets out to analyse the theoretical relationship between culture and translation (especially the advertisement translation) . An effort is made to show how to translate the advertisement with its cultural connotation conveyed in the target language and how to make the translation acceptable in the target country. It has been shown that it is most worthwhile to take cultural factors into consideration in the process of the advertisement translation.

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Method / approach

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Available abstract

This paper sets out to analyse the theoretical relationship between culture and translation (especially the advertisement translation) . An effort is made to show how to translate the advertisement with its cultural connotation conveyed in the target language and how to make the translation acceptable in the target country. It has been shown that it is most worthwhile to take cultural factors into consideration in the process of the advertisement translation.

Key concepts: Connotation, Advertising, Translation (biology), Target culture, Linguistics, Computer science, Business, Gene

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