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Enterprises' Internationalization, Standardization and Localization

DU Jian-ya

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Abstract

Enterprises' internationalization follows the rapid development of multi-national corporations. The foundation of enterprises' internationalization is standardization. When enterprises expand abroad, they must run according to the international practice so as to improve competitive power and management level. The main tactics of enterprises' internationalization is localization. Only by merging into local economic environment can enterprises find the chance of enlarging the market share.

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Enterprises' internationalization follows the rapid development of multi-national corporations. The foundation of enterprises' internationalization is standardization. When enterprises expand abroad, they must run according to the international practice so as to improve competitive power and management level. The main tactics of enterprises' internationalization is localization. Only by merging into local economic environment can enterprises find the chance of enlarging the market share.

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Available abstract

Enterprises' internationalization follows the rapid development of multi-national corporations. The foundation of enterprises' internationalization is standardization. When enterprises expand abroad, they must run according to the international practice so as to improve competitive power and management level. The main tactics of enterprises' internationalization is localization. Only by merging into local economic environment can enterprises find the chance of enlarging the market share.

Key concepts: Internationalization, Standardization, Business, Industrial organization, International market, Power (physics), International trade, Political science

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