2006Unpublished venueRequires access

Analysis of the Case and Internationalization Evaluation of High-tech Enterprises in China

Qiu Hong

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Abstract

The paper discusses meanings of internationalization of firms,introduces the models which measure enterprises' internationalization,and evaluates the level of Haier's internationalization with the model according to the way of transnational operation,financial management,marketing,human resource,organization structure,index of transnationality and RD internationalization,and finally points out Haier Groups has passed the beginning of enterprises internationalization.

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What this paper is about

The paper discusses meanings of internationalization of firms,introduces the models which measure enterprises' internationalization,and evaluates the level of Haier's internationalization with the model according to the way of transnational operation,financial management,marketing,human resource,organization structure,index of transnationality and RD internationalization,and finally points out Haier Groups has passed the beginning of enterprises internationalization.

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Available abstract

The paper discusses meanings of internationalization of firms,introduces the models which measure enterprises' internationalization,and evaluates the level of Haier's internationalization with the model according to the way of transnational operation,financial management,marketing,human resource,organization structure,index of transnationality and RD internationalization,and finally points out Haier Groups has passed the beginning of enterprises internationalization.

Key concepts: Internationalization, Transnationality, Business, China, Index (typography), Industrial organization, Marketing, International trade

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