Analysis of the Case and Internationalization Evaluation of High-tech Enterprises in China
Qiu Hong
Abstract
Qiu Hong
Abstract
The paper discusses meanings of internationalization of firms,introduces the models which measure enterprises' internationalization,and evaluates the level of Haier's internationalization with the model according to the way of transnational operation,financial management,marketing,human resource,organization structure,index of transnationality and RD internationalization,and finally points out Haier Groups has passed the beginning of enterprises internationalization.
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The paper discusses meanings of internationalization of firms,introduces the models which measure enterprises' internationalization,and evaluates the level of Haier's internationalization with the model according to the way of transnational operation,financial management,marketing,human resource,organization structure,index of transnationality and RD internationalization,and finally points out Haier Groups has passed the beginning of enterprises internationalization.
Key concepts: Internationalization, Transnationality, Business, China, Index (typography), Industrial organization, Marketing, International trade