Can Customer Experience Create Customer Loyalty

It is not known if good customer experience can enhance customer trust and then promote the customer loyalty.From the perspective of customer experience,this article builds a customer experience and customer loyalty concept model with the introduction of intermediate variables of customer trust.And through the empirical of questionnaire survey way,the results show that: the five dimension of customer experience has a significant positive effect on customer trust;customer trust has no significant influence to customer behavioral loyalty,but has a significant positive effect on customer attitudinal loyalty.