2012•Unpublished venueRequires access

On Hainan Medical Tourism Development Strategic Orientation——Based on SWOT Analysis

Luo Lijuan

Abstract

Creating new tourism form and developing medical tourism with high added-value is an important topic in the construction of Hainan international tourist Destination.Despite of some advantages and good opportunities,Hainan will face some difficulties during the development of medical tourism for its shortcomings and the vehement rivalries around.Therefore,Hainan must seek its proper strategic orientation.That is,Hainan should provide different medical service from other countries or areas around,make use of its advantages and avoid its disadvantages.

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Key concepts: SWOT analysis, Tourism, Medical tourism, Business, Service (business), Face (sociological concept), Marketing, Orientation (vector space)