2015Journal of Beijing Institute of Graphic CommunicationRequires access

Media Convergence Is System Engineering from the Core Value to Technology Form

Pin Gao

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Abstract

What is the Media Convergence? It is not only a question in the field of media industry practice but also a theoretical issue which is urgently to be explained by academic communication. The Top-Level design is required in media convergence; Media convergence is a network of system engineering which covers from the core value to media technological forms. Media convergence should impact media ideology form as well as the technical form based on the core value of socialist ideology,activate the subjectivity of audiences by the interactivity of media,furthermore,provide users with high quality value-added information service.

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What is the Media Convergence? It is not only a question in the field of media industry practice but also a theoretical issue which is urgently to be explained by academic communication. The Top-Level design is required in media convergence; Media convergence is a network of system engineering which covers from the core value to media technological forms. Media convergence should impact media ideology form as well as the technical form based on the core value of socialist ideology,activate the subjectivity of audiences by the interactivity of media,furthermore,provide users with high quality value-added information service.

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Available abstract

What is the Media Convergence? It is not only a question in the field of media industry practice but also a theoretical issue which is urgently to be explained by academic communication. The Top-Level design is required in media convergence; Media convergence is a network of system engineering which covers from the core value to media technological forms. Media convergence should impact media ideology form as well as the technical form based on the core value of socialist ideology,activate the subjectivity of audiences by the interactivity of media,furthermore,provide users with high quality value-added information service.

Key concepts: Technological convergence, Interactivity, Convergence (economics), Ideology, Core (optical fiber), Field (mathematics), Value (mathematics), Computer science

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